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September 2016

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Southwestern Industries Names National Sales Manager



John Arroues has been appointed as National Sales Manager for Southwestern Industries (SWI), the manufacturer of TRAK Machine Tools and ProtoTRAK CNC Technology for small lot machining. Arroues rejoins the SWI team after 20 years as owner of Trio Tool and Die, a Los Angeles-area aerospace shop. As National Sales Manager, Arroues is responsible for overseeing SWI's entire field sales operation, including direct sales representatives and distributors in all 50 states and Canada.

Arroues first became acquainted with SWI and TRAK Machines in 1992 when he bought his first ProtoTRAK as the manager of Trio Tool and Die. Impressed by the technology, he came to SWI to work as a sales representative and eventually the Western Regional Manager, until he left in 1996 to buy the shop he had once managed. During his 20 years as Trio's owner, Arroues cultivated it into a highly successful shop with a wide range of manufacturer's machines, including 14 TRAK machines.

As both a recent customer and former sales representative and manager for TRAK machines, Arroues brings invaluable insight to his new role. Along with his extensive experience, Arroues holds an MBA from the University of Tennessee's Aerospace and Defense program.

"John's ability to apply his still-fresh customer's perspective to his new role as National Sales Manager will be key in systematically assessing the quality with which we serve our customers," said Steve Pinto, President and Owner of SWI. "He is fortunate to be able to build upon the excellent work done by his predecessor, John Palmquist, in building good structure and sound management of the sales and service functions. As we work through the process of transitioning and strengthening our emphasis on TRAK machine tools, I am confident that Mr. Arroues will be able to determine and execute what we need to do to take our sales and service organizations to the next level."

"I am excited to be working with all of the talented and dedicated people at SWI," said Arroues. "As the owner of a job shop I have experienced firsthand how TRAK machines can drive success in this very competitive industry. I look forward to leading our sales organization as they bring our products, and therefore productivity and competitiveness, to the many job shops and manufacturing companies throughout North America."

Arroues's predecessor John Palmquist, who held the position from 2011 until the end of 2015, continues to work with SWI as Business Development Manager for Education.

For more information contact:

Bruce Meredith, Marketing

Southwestern Industries, Inc.

2615 Homestead Place

Rancho Dominguez, CA 90220

310-608-4422 / 800-421-6875

info@southwesternindustries.com

www.southwesternindustries.com

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