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Deputy Chief Executive Officer Appointed for AddUp North America

Nick Estock

Nick Estock, who has been with AddUp since 2021, stepped into the role of Deputy Chief Executive Officer earlier this year, succeeding Rush LaSelle as the leader in North America.

Estock has over 15 years' experience in the manufacturing industry and across multiple additive technologies and brings with him a visionary approach, emphasizing a relentless commitment to driving customer success and embracing cutting-edge technologies.

"I am honored to take the role of Deputy CEO for AddUp North America. Additive technology is not just a profession for me, it is a passion that drives me to push the boundaries of what is possible," said Estock. "I am proud to be at the forefront of this technology built on the 200+ years of industrial experience of Michelin and Fives. I feel privileged to lead our team in Cincinnati. I have witnessed this group deliver time and time again real industrial solutions to our customers most difficult challenges and I look forward to fostering our customer-first culture."

With a background in design, product development and new product introduction, Estock found success early on in his career with companies like GE Additive, Case New Holland and BAE Systems. Prior to joining AddUp, Estock held several leadership roles within GE Additive, culminating in the program leader for its metal binder jet development where he oversaw the first production parts off the company's binder jet platform.

"Nick brings with him a deep and intimate understanding of our customers unique challenges for the U.S. market," said Julien Marcilly, CEO of AddUp. "His passion for manufacturing excellence and dedication to customer satisfaction align seamlessly with the company's core values, setting the stage for an exciting chapter of growth and innovation."

For more information contact:

AddUp Inc.

5101 Creek Road

Cincinnati, OH 45242


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