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Sandvik Coromant Hires VP of Marketing

Sean Holt, head of Sales Area Americas for Sandvik Coromant, has announced Annika Langéen as VP of Marketing role for the Americas. Langéen is responsible for the strategic direction of global marketing and brand positioning for the sales area.

"Annika brings her business acumen, strong familiarity of the metalcutting industry and solid understanding of sales and business processes to the Americas marketing team," said a company spokesperson. "She joins the team after a productive five-year career delivering outstanding results as the VP of Sales for Nordic countries within the Northern European market where she was well known for her energy, business mindset and customer focus."

Langéen joined Sandvik Coromant in 2014 as regional sales manager south Sweden and was appointed to VP of sales for Nordic countries in 2016. In her new role, she is accountable for the strategic direction of global marketing and brand positioning. Langéen holds master's degrees in technology management and science, chemical engineering & technology from Lund University in Sweden.

According to Holt, "We are very fortunate to have Annika in our sales area. She has built an excellent reputation as a trusted leader and positive role model and is known for building bridges between different functions. I am confident that the winning combination of industry knowledge, sales experience and motivational management style will positively affect for our team, our partners and our customers."

Langéen said, "This new role presents new opportunities for me. My initial priority is to meet our partners and customers to fully understand the unique challenges and opportunities in this market, then translate that knowledge into action. My focus is to further develop our dynamic team of marketing professionals, so we can provide customers with a more personalized and valuable experience wherever they choose to interact with us - whether on the web, via social media channels, at trade shows and events and when visiting our production facilities and Sandvik Coromant Centers for training and other events."

For more information contact:

Sandvik Coromant

1702 Nevins Road

P.O. Box 428

Fair Lawn, NJ 07410-0428

800-SANDVIK / 201-794-5000

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