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PFERD INC. Appoints New Vice President of Sales

Rafael Astacio

PFERD INC. has appointed Rafael Astacio as Vice President, Sales. The announcement was made by Gene Huegin, President.

In this position, Astacio will manage the overall PFERD sales operation in North America, including the development and execution of strategic sales plans, aligning sales objectives with the business strategy, forecasts and budgets. He will report directly to Huegin.

Astacio previously was vice president, sales and marketing for Construction Robotics, Rochester, NY, a manufacturer of robotics and automation equipment for the construction industry. Prior to that, he was director of sales engineering at Hilti, Plano, TX, and held several positions with Hilti in Liechtenstein and Madrid. Hilti manufactures tools, technologies and software for the construction industry.

According to Huegin, "Rafael brings a diverse background to PFERD having been involved not only in sales, but project management and business development. He is very familiar with our products and we are excited to have him lead our sales effort."

Astacio added, "PFERD is one of the premier leaders in its field, and I am very excited about the opportunity. I look forward to cultivating and growing relationships with PFERD's diverse customer base and helping the company to not only achieve but surpass its goals."

For more information contact:


9201 W. Heather Ave.

Milwaukee, WI 53224



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