Registration is now open for the 2026 Performance Racing Industry (PRI) Show, the premier trade event for the global motorsports industry. Taking place Dec. 10-12 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, IN, the PRI Show brings together the companies, professionals, and decision-makers driving the future of racing.
Qualified motorsports industry professionals can now register for the PRI Show without a PRI membership. The PRI Show remains a trade-only event for qualified industry professionals. New for 2026, attendee registration follows a tiered pricing structure, starting at $45 through Oct. 2, increasing to $55 through Dec. 9, and $65 during the show.
More than 920 exhibiting companies have already secured more than 360,000 net sq. ft. of exhibit space, creating a show floor packed with the latest racing technology, performance products, manufacturing equipment, simulation tools, trailers, and business solutions. From grassroots racing to professional motorsports, the PRI Show is the place for discovering new products, building relationships, and conducting business ahead of the racing season, noted a spokesperson.
The PRI Show continues to serve as a driving force behind an industry that generates more than $69.2 billion in annual economic activity, supports more than 318,000 American jobs, and produces more than $22.1 billion in wages and benefits, according to the PRI Motorsports Economic Impact Study. By bringing together every segment of the racing industry under one roof, the show helps fuel innovation, investment, and long-term business growth.
New for 2026, the PRI Motorsports Engineering Symposium will debut during the show, bringing together race engineers, manufacturers, technical leaders, and university engineering programs for a full day of education and collaboration focused on advancing motorsports technology and performance.
The 2026 PRI Show will feature a wide range of experiences and activations, from networking opportunities such as the Grand Opening Breakfast and PRI Full Throttle Social to education programming, specialty exhibit areas, and product discovery destinations including T.O.P.S. HQ, the Trailer and Motorcoach Exhibits, PRI Paddock, Machinery Row, NextGen Connect, and more.
Each year, the PRI Show welcomes attendees from all 50 states and around the world, including race teams, retailers, engine builders, manufacturers, fabricators, distributors, media, sanctioning bodies, and track operators. Early registration allows attendees to receive their credentials in advance beginning in October, helping them save time and get straight to business when they arrive in Indianapolis.
To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.
For more information contact:
Nicole Harless, PRI Show Manager
Performance Racing Industry Show
nicoleh@performanceracing.com
PRI2026.com/Attend