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Caldwell Names New Hires

Jeff Ferchen

Lisa Sympson

The Caldwell Group Inc. has named Jeff Ferchen Director, Business Development and Lisa Sympson as Marketing Manager.

The appointments are intended to enhance overall customer experience, which is a focal point for Ferchen, who will also oversee inside sales and engineering activities. Sympson aims to strengthen the company's marketing efforts to better serve distributor customers and share the story of Caldwell's lifting solutions with end users.

Ferchen brings 24 years of industry experience, including roles at The Crosby Group and Rockford Rigging, while Sympson returns to the material handling industry, having spent 23 years at Grainger Inc.

Doug Stitt, President and CEO at Caldwell, said, "Jeff brings extraordinary knowledge of the industry, first-hand experience with the products and exemplary relationships with our customer base-a combination that will benefit greatly the way we serve distributors and end users. Lisa brought the right skill-set, attitude and work ethic to help us get to the next level. Her broad and diverse marketing background is going to help us grow by creating better web experiences, stronger new product introductions and better product information."

For more information contact:

The Caldwell Group Inc.

4080 Logistics Pkwy.

Rockford, IL 61109


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