Caldwell Appoints Sales Agency

The Caldwell Group Inc. announced that Ben Blasio and Ryan Chambless, both based in central Florida, near Orlando, have joined as an independent sales agency. The agency, Covering Force Sales, will lead a state-wide sales effort to promote the entire range of Caldwell equipment, including custom lifters, rigging gear and other material handling products.

Darrin Noe, Director of Sales at Caldwell, said: "Ben and Ryan each bring a fresh approach to sales with an emphasis on end user calls to help support our distributors, as well as conducting some of their own marketing efforts based on their experience of delivering solutions to the point of use in one of our target regions. They bring experience with welding supply distributors, as well as with plasma and other plate cutting."

For more information contact:

Covering Force Sales

863-297-5547

The Caldwell Group Inc.

4080 Logistics Pkwy.

Rockford, IL 61109

800-628-4263

www.caldwellinc.com