Alitheon Names Ganzarski President and CEO

Alitheon, innovator of digital fingerprinting for physical products, announced that Roei Ganzarski has been named President and CEO. As CEO, Ganzarski will head the advancement of Alitheon's product authentication and identification technology.

Alitheon's FeaturePrint technology creates a unique identifier that does not require one to modify, add or change the item. Using an off-the-shelf camera or mobile phone, FeaturePrinting enables authentication, identification and traceability of individual items out of millions of similar objects.

"Assuring product authenticity and provenance is a global problem that is incredibly pervasive," Ganzarski said. "Alitheon's disruptive technology is the missing link between the physical and digital worlds. I am excited at the opportunity to lead this team and take the company forward."

Most recently, Ganzarski was CEO of magniX, and was also executive chairman of Eviation Aircraft Ltd. Prior to these roles, Ganzarski was CEO of BoldIQ. He spent over a decade with the Boeing family of companies, where his last role was chief customer officer for Boeing's Flight Services division.

Ganzarski is a graduate of Wharton's Advanced Management Program. He has an MBA from the University of Washington and a Bachelor of Arts in economics from The University of Haifa.

For more information contact:

Alitheon

10900 NE 8th St. #225

Bellevue, WA 98004

888-670-9400

www.alitheon.com