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January 2022

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AMSOIL Launches New Business Unit

AMSOIL INC., a provider of synthetic lubricant technology, has launched AMSOIL Industrial, a new business unit dedicated to serving large business-to-business customers.

"AMSOIL is the factory-fill supplier for multiple industrial OEMs," said Dave Meyer, VP, AMSOIL Industrial. "We have a strong global presence in the wind market. With more than 50 years' experience developing sophisticated lubrication solutions for the most demanding applications, expanding the company's industrial footprint is a natural progression. Our products certainly play a strong role in our success with industrial OEMs and end users, but our ability to solve problems is what they value most."

AMSOIL Industrial customers can expect consultative on-site analysis and support from certified lubrication specialists on staff. "It is standard to begin every relationship with a plant audit," said Meyer. "The ongoing partnership featuring our deep insights into the market, equipment and product performance is what sets us apart. We uncover unexpected problems and deliver unexpected solutions."

Initially, AMSOIL Industrial will focus on customers in the following segments:

  • Metal stamping
  • Plastic injection molding
  • Power generation
  • General construction equipment manufacturers.

"We are a research-driven product development company," said AMSOIL President and CEO Alan Amatuzio. "We have always approached product development from a problem-solving standpoint, and we do not compromise on product quality. Those characteristics make AMSOIL an ideal partner for industrial customers."

In North America, AMSOIL consumer products are sold through an independent dealer network. AMSOIL Industrial, however, will serve B2B customers with a corporate sales team.

For more information contact:

AMSOIL Industrial

1101 Susquehanna Ave.

Superior, WI 54880



925 Tower Ave.

Superior, WI 54880


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