Amanda Bakun
ANCA USA, a manufacturer of CNC grinding machines, has announced that Amanda Bakun will take on the newly created position of Marketing and Communications Manager for the Americas.
Johanna Boland, Group Communications and Strategy Manager, said, "It has been really exciting at ANCA over the past five years in the marketing communications space. We have built an outstanding team that is leading the way in our social media, thought leadership, customer communications and even an eCommerce platform, among other marketing activities. We have a powerful and positive brand at ANCA, and I am confident that Amanda will both nurture and grow our reputation in the Americas as well as celebrate what is key to our success: our customers."
Russell Riddiford, GM Americas, said, "I am confident that the North/South American segment of the market is going to continue to grow, and because of that we are investing in our growth strategy. We have fantastic customers and exceptional technology in a dynamic market. Marketing is key to connecting these groups together."
"By the appointment of a local marketing and communications manager, ANCA will deliver a program of activities so that new and existing customers can remain up to date on all the latest news and innovations," said Boland. "This is especially important as we continue to diversify, expand and grow our brand presence in a variety of markets. We also pride ourselves on an aggressive product development strategy, investing more than 10% of our revenue annually into research and development."
Although Bakun is new to ANCA, she is not new to the industry. She brings over 12 years of experience in content strategy and marketing in manufacturing. Bakun has worked for several organizations in the industry, most recently a leader in turning and grinding machines. Bakun earned a Bachelor of Science in marketing from Grand Valley State University in Michigan, an MBA from Walsh College in Michigan and Master of Science in marketing research from Michigan State University.
For more information contact:
ANCA Inc.
31129 Century Drive
Wixom, MI 48393
248-926-4466
usainfo@anca.com
www.anca.com