Wil-Ro, Inc. Joins General Motors Fleet Bailment Pool
June 1, 2021
Wil-Ro, Inc. a truck body manufacturer, has finalized a partnership to join General Motors Fleet Bailment Pool, and anticipates chassis to be available through its Gallatin, TN-based factory beginning mid-2021.
This partnership will help support Wil-Ro's growth into new markets and geographic footprint expansion among GM Commercial Dealerships on their medium-duty and Low Cab Forward (LCF) needs. Likewise, this strategic initiative facilitates business demands and growth for Wil-Ro's customers, providing them greater chassis and truck body availability through GM bailment pool opportunities.
"Wil-Ro is excited and honored to join the GM bailment pool program," said Joshua J. Coster, President and owner of Wil-Ro, Inc. "With nearly half a century of manufacturing expertise and a sales team focused on building long-term relationships while driving growth, our company aligns well with GM, its bailment pool and work truck customers of two established brands."
Partnership GM Bailment Pool models include the Chevrolet Silverado Chassis Cab Lineup: 4500 HD, 5500 HD and 6500 HD; and Chevrolet LCF Lineup: 3500 and 4500 LCF Gas, 4500, 5500 HD/XD LCF Diesel and 6500 XD LCF Diesel.
Following Coster's 2017 acquisition of the manufacturing organization, he shifted Wil-Ro's sales strategy from primarily targeting end users and single truck bed sales to focus on establishing and growing a national distributor network and cultivating nationwide reach while still nurturing its end-user customer base.
Wil-Ro is 100% American made and veteran owned.
For more information contact:
Wil-Ro, Inc.
1155 Old Highway 109 North
Gallatin, TN 37066
615-452-6119
sales@wil-ro.com
www.wil-ro.com
< back