Guardian has introduced its 360-Degree Height Safety website. Designed to be a comprehensive height safety resource for all, guardianfall.com brings to life Guardian's refocused "Height Safety. Simplified" brand position announced in Summer of 2021.
"From the unique navigational tools to the robust, future-proof content management system, the new website is the culmination of extensive internal and external research across global markets, all with the express intention of being the industry's most trusted source of information for products, planning and implementation to make operations as safe and easy for the worker at height," said a company spokesperson.
Callum Nixon, Head of UX at OTM, the agency partner behind the new website, said: "Our primary task was to completely re-work the structure and UX of Guardian's website, to embody the 'Height safety. Simplified' proposition. This included a total redesign of the content management system and streamlining the customer's online experience, from initial exploration to product customization and selection to training course browsing and purchase, as well as easy connection to local experts and support teams. This was an ambitious project that was a success on all fronts."
Macro structural elements include worldwide regionalization (USA, Canada, UK/Europe, International) of product, service and customer support resources. The responsive mobile and tablet interface delivers the entire website at the touch of a finger. Individual micro-sites cover Guardian's 360-Degree of Height Safety product offerings of Fall Protection, Dropped Object Prevention, Foreign Material Exclusion and Lifting, as well as custom design and installation solutions provided by the company's Engineered Systems group.
A dedicated Training page allows full calendar-view access and booking of online and onsite height safety classes, while the Media Center offers catalogs, inspection forms and other documentation and video assets.
In addition to a full catalog of products and services, the new guardianfall.com features a suite of digital resource tools, including a dynamic Harness Configurator, which allows the user to select desired options and instantly see the results. An interactive Fall Clearance Calculator gives accurate fall clearance requirements based on anchor location and connector type inputs.
For more information contact:
Guardian
607 East Sam Houston Parkway South
Suite 800
Pasadena, TX 77503
800-466-6385
www.guardianfall.com