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MAPAL Announces New VP Sales & Marketing for N.A. and VP Business Development for U.S. and Canada

Deryl Carter

John B Hoy II

MAPAL has announced John B. Hoy II as its new Vice President of Sales & Marketing for North America. Hoy will be responsible for sales, team leadership, strategic initiatives and driving revenue as well as general management responsibilities.

Hoy comes to MAPAL with extensive knowledge and experience from the cutting tool industry having held senior management positions for various cutting tool companies in the U.S. He holds a BS degree from Lawrence Institute of Technology in Southfield, MI.

"I look forward to leading the sales and marketing teams as our strategic initiatives are achieved. MAPAL has a great reputation in the industry as a world class supplier and I feel privileged to be part of this organization," said Hoy.

"We are very excited to welcome John to our team at MAPAL. He brings with him the necessary skills of strategic thinking and the ability to deliver the results that are required as we continue to grow and expand our market share. He will be instrumental in guiding the sales force to the next level of development," said Torsten Buchwald, MAPAL President and CEO.

MAPAL has also announced that Deryl Carter has been promoted to the position of Vice President of Business Development for the U.S. & Canada. Carter will be responsible for sales, market development, channel management, strategic initiatives and general management responsibilities targeting customer accounts outside of the automotive Big 3.

Carter joined MAPAL in April 2015 as the Regional Sales Manager for the Northwest. He has been in the cutting tool industry for 30+ years, has covered accounts all over the U.S. and over the last 20 years he has been in sales management directing sales people in the U.S. and Canada.

"I am extremely excited about my new position with MAPAL. MAPAL is arguably the leader in special tool manufacturing around the globe. As VP of Business Development I will be tasked with developing our sales growth outside the GM, Ford and FCA markets. I look forward to being a part of the MAPAL family management team and directing our sales force into the future," said Carter.

For more information contact:


4032 Dove Road

Port Huron, MI 48060


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