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Coatings Provider Reengineers Website



Daubert Chemical, a manufacturer of specialty coatings and adhesives, has launched its new revamped website. The site is designed to provide increased functionality and an enhanced user experience.

Using virtually any Web-enabled device, the new site provides access to technical resources such as product training videos and step-by-step interactive educational modules that give users detailed instructions on best practices. The optimized navigation strategy helps visitors effortlessly connect to the content they desire.

The intuitive site design allows users to self-select from six major product categories, including Adhesives, Corrosion Prevention, Industrial Greases, Vibration/Sound Dampening, Specialty Products and Custom Solutions. New e-commerce functionality enables users to make easy product purchases, and new search capabilities make finding products easier than ever.

The site gives users easy access to digital versions of all current product documentation. Within a few clicks, visitors can find and view product descriptions with key features, material safety data sheets (MSDS) and product information (PI) sheets. The site also provides a "Success Stories" feature that explains how Daubert products meet customer needs in the real world.

"We have essentially designed an application-driven website that lets users from a wide range of interests search for what they are looking for in a logical fashion," said Matthew McGinnis, Director of Commercial Development for Daubert Chemical. "We have also created a quick contact form that invites visitors to ask questions that are not limited to just the chemicals Daubert has engineered.

"Our staff knows heavy equipment, lamination lines, food processing plant environments, automobile assembly, etc., and chances are, if someone has a problem to solve, we have dealt with it before. We want users to tell us about their unique issues, because we do not want to just sell them a product, we want to help them find the best solution possible."

For more information contact:

Daubert Chemical Company

4700 S. Central Avenue

Chicago, IL 60638

800-688-0459

www.daubertchemical.com

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