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Apex Tool Group Appoints CMO

Rich Mathews

Apex Tool Group (ATG) has named Rich Mathews Chief Marketing Officer.

Mathews has over 30 years of experience in modernizing and growing consumer and commercial brands such as Lenox, Irwin, Hilmor and Stanley Bostitch, DeWalt and Amazon. Mathews served as the chief marketing officer of Newell Brands, leading global brand development and centers of excellence for insights, advertising, social media, packaging and graphic and industrial design. He also had operating responsibility for the global eCommerce division.

Mathews will focus on accelerating brand building and extending digital capabilities across ATG's global portfolio. "While I am excited to join ATG and continue to build on the great foundation of ATG brands and products, I am most excited to be working alongside a team that is clearly passionate about winning and creating value through building great brands," said Mathews.

As a member of the Executive Leadership Team, Mathews will report directly to Jim Roberts, Chief Executive Officer, ATG.

"Rich is a world-class marketer and leader, and we are thrilled to have him join the ATG leadership team. Rich brings extensive experience building global brands and creating value. We are confident he will lead our brands to an exciting new level for end-users, customers and associates," said Roberts.

For more information contact:

Apex Tool Group

910 Ridgebrook Road, #200

Sparks Glencoe, MD 21152


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