Campfire Expands Executive Leadership Team

Campfire Interactive, Inc., provider of solutions for portfolio profitability management, announced that Scott Whetter has joined the company as Vice President of Sales & Strategy, Automotive. In this capacity, Whetter is responsible for continuing to build upon the company's record growth from providing solutions within the automotive supplier market.

Throughout his career, Whetter has accumulated experience within the automotive industry, having worked at Ford Motor Company and holding leadership positions with ZF, Siemens VDO Automotive, The Woodbridge Group and North American Stamping Group. His background includes general management, global sales and key account management and engineering along with other operational roles.

"With product volumes down and supply chain disruptions, automotive suppliers face a difficult market environment," said Whetter. "Campfire enables these businesses to meet the rising challenges of managing profitability during such times. Having been a Campfire customer, I have found the company's software and support to be best in class and have seen the measurable results it delivers. This made my decision to join the team an easy one. I look forward to introducing Campfire to automotive suppliers who will benefit from the solutions we provide."

The addition of Whetter allows Campfire's Noelle Schiffer to assume the new role of Vice President of Business Development. "With the increase in sales opportunities coming from partnerships and increasing market awareness of Campfire, the company requires an executive fully dedicated to growing the sales pipeline. Together, Whetter and Schiffer will work to meet the high market demand for Campfire solutions and expand the global community of Campfire users," said a company spokesperson.

For more information contact:

Campfire Interactive, Inc.

110 Miller Ave.

Garden Level Suite

Ann Arbor, MI 48104

734-998-0099

sales@cfi2.com

www.cfi2.com