Acu-Rite Solutions Launches Rebrand
October 1, 2024
Acu-Rite Solutions, a member of the HEIDENHAIN family of brands, has unveiled a new brand identity, emphasizing its ongoing dedication to innovation and powering precision in the machining industry.
The refreshed brand includes a modernized logo and a refined name that now highlights "Solutions," showcasing its commitment to offering comprehensive machining solutions. For over 60 years, Acu-Rite Solutions has been a provider of manufacturing precision digital readout (DRO) and computer numerical control (CNC) systems. This rebranding reflects its mission to deliver advanced precision and automation, enhancing the profitability of manual machine tools for professionals, educators and hobbyists alike.
"We spent several months deeply engaging with our customers to understand the unique benefits our products offer," said a company spokesperson. "Extensive research and feedback revealed the substantial impact our DROs, CNC controls and encoders have on real-world machining applications. From boosting production efficiency to inspiring future machinists, our products consistently achieve outstanding results. This rebrand aims to capture and convey that impact effectively."
Alongside a new brand identity, the company revamped its website to better serve its diverse user base. The redesigned site offers an intuitive and user-friendly experience, making it easier to find essential resources across the product range.
For more information contact:
HEIDENHAIN Corporation
333 E State Parkway
Schaumburg, IL 60173-5337
847-490-1191
info@heidenhain.com
www.heidenhain.us
www.acu-ritesolutions.com
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