BNP Media has officially announced the rebranding of three of its flagship manufacturing events into one comprehensive, cross-functional platform: the Manufacturing & Automation eXchange (MAX). The new event will debut March 25-26, 2026, at the Music City Center in Nashville, TN.
MAX brings together The ASSEMBLY Show South, The Quality Show and Adhesives in Action under one roof to deliver a unified experience for professionals across the manufacturing spectrum. The new event will also incorporate elements from two new brands, Industrial Safety & Hygiene (ISHN) and Packaging Strategies, broadening its relevance and reach.
"Our goal with MAX is to break down silos and promote deeper collaboration among engineering, manufacturing and operations professionals," said Bill DeYoe, Group Publisher at BNP Media. "We are rebranding to reflect where the industry is headed: more automation, more integration and more innovation."
MAX is designed to mirror the evolution of the manufacturing industry, where automation, robotics and integrated production are no longer optional-they are foundational. The event will feature hands-on demonstrations, interactive exhibits, enhanced onsite attendee experience and direct access to subject matter experts, offering attendees real-time, real-world solutions.
Professionals from across the manufacturing ecosystem-including automotive, aerospace, electronics, medical, appliances, new energy and general manufacturing-will find tailored experiences at MAX. Key attendee profiles include Plant Managers & Directors; Manufacturing & Process Engineers; Automation & Controls Specialists; Quality Assurance & Control Leaders; EH&S Professionals; Operations Executives and Corporate Management Teams.
Registration is now open at theMAXevent.com, with free access to the general expo and an optional upgrade to the MAX eXperience Pass for VIP benefits.