(l-r) Julia Astrid Riemenschneider, CEO, Rethink Robotics, and Franziska Lorenz, COO, Rethink Robotics
Rethink Robotics Inc. recently named a new all-female leadership team. Julia Astrid Riemenschneider has been appointed CEO and Franziska Lorenz COO.
"With these appointments, Rethink Robotics becomes the first and only player in the field of collaborative robotics (cobots) with two women at the helm," said a company spokesperson.
In these new roles, top priorities for Riemenschneider and Lorenz will be to deliver pioneering technologies in cobots and oversee the installation of Rethink Robotics' North American headquarters and expansion of the team. By the end of 2025, the company plans to triple its team size, open a U.S. headquarters and relocate robot production from Europe to the United States.
Originally founded in 2008, Rethink Robotics achieved international recognition with its innovative cobots named Baxter and Sawyer. The newly introduced product line now includes cobots in payloads ranging from 7 to 30 kg, two autonomous mobile robots (AMR) and a mobile manipulator (MMR) platform. The robots are designed for increased precision, speed and reliability, making them highly capable for industrial applications.
As CEO, Riemenschneider, M.Sc., is responsible for managing all customer-facing related departments, including marketing, sales, business development, product development and application engineering. Riemenschneider brings more than 10 years of business development experience in industrial automation. Prior to Rethink Robotics, Riemenschneider worked for United Robotics Group in Europe and the United States, growing the business development organization. Previously, she worked in the United States for an international sensor manufacturer, following Europe-based business development roles with a machine vision manufacturer and Universal Robots.
"There is huge opportunity for our products in the North American manufacturing market, and we are excited to be working on our first installations as we grow our network of partners, distributors and integrators," said Riemenschneider. "I am honored to be in the position to lead a team that will challenge the status quo, help manufacturers solve challenges through automation and empower our business partners for sustainable growth."
Franziska Lorenz, previously responsible for corporate development and compliance at HAHN Automation Group, United Robotics Group and Schenck Process Group, holds a master's degree in international business administration. She brings extensive international experience from her studies and professional work in Italy, Spain and Mexico. Recently, Lorenz spent 18 months at Robotnik, a manufacturer of and indoor and outdoor mobile robots in Valencia, Spain, successfully managing their integration into the group.
Lorenz has managed numerous company acquisitions and is an expert in developing strategies and implementing organizational structures. Additionally, she brings extensive administrative expertise to her role. In her new role as COO, Lorenz will be managing HR, finance, production and service and is looking forward to creating a diverse team as the foundation of success.
"With Rethink Robotics being based in the U.S., we are excited to create high-tech American jobs," said Lorenz. "It is our goal to provide opportunities for motivated and experienced talents to rethink and employ collaborative robots to help solve today's manufacturing challenges."
"As a newly U.S.-based company, Rethink Robotics is thrilled to contribute to the creation of high-tech American jobs. Our mission is to offer opportunities for skilled and driven professionals to innovate with collaborative robots, addressing the challenges faced by modern manufacturing. The new Rethink Robotics leadership team brings significant industry knowledge and strong business acumen," said Thomas Hähn, founder of HAHN Automation Group and United Robotics Group and Rethink Robotics' President. "With Riemenschneider and Lorenz in these leadership roles, we are well-positioned to execute this fast growth phase as a leading robotics provider."
For more information contact:
Rethink Robotics, Inc.
12 Channel St., #202
Boston, MA 02210
617-500-2487
info@rethinkrobotics.com
www.rethinkrobotics.com